“I really am just such an admirer of all things fragrance and am very excited that I’m now part of the world.” Eilish said.
Has Billie Eilish Created the Most Gen Z Fragrance? Billie Eilish believes that people are multifaceted—and that includes her. “I spent most of my life being very masculine and boyish, and I kind of recently, in the last couple of years, was kind of like, ‘You know what, I’m allowed to be whatever I want to be when I want to be it,’” she says. “I don’t need to always prove to everyone that I’m a tomboy. Like, that is what I am, but I also am this kind of girl. I’m also feminine, and I’m also sexy, and I’m also cute, and I’m also just like, none of the above, and I’m just me.”
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Another example: In her professional sphere, Eilish is a Grammy Award–winning pop star and a perfumer. “I remember when it was brought up to me that I could have my own fragrance, I was like, ‘Wait, I can do that?! Like what are you talking about, really?’” says Eilish, who released her first self-titled perfume in 2021. “I really am just such an admirer of all things fragrance and am very excited that I’m now part of the world.” With the recent release of Eilish No. 2, a wet and woodsy fragrance housed in a slate gray version of the original’s sleekly segmented body bottle (“I’m kind of obsessed with bodies, dude. I just always have been”), Eilish is expanding her presence in the space.